The trouble with working at a dot-com is that even if you do a great job building the web application you can still get killed by marketing. Take Fandango. Great service but the ads suck. Strangely, Fandango's contractual ad space at the beginning of every movies is probably their best asset. What they should do is sell a portion of that to the usual suspects, pay off their VC debt and then buy some real advertising instead of the paper bag stuff.
I would love to see one of the paper bag ads just cut in half. The screen goes black and then in white text with a voice over. "This crappy Fandango ad was cut short by the following global conglomerates. Marbolo - You need us. Now... Budwieser - The most effective way to say "I love you."... Best Buy - Congrats. This movie will be our half price special in six months... And the Las Vegas Tourism Board. We are all about the blue hairs. But you can dream."
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