The season premiere of Weeds is tonight and the PR campaign is out in force. As I walked up out of the Embarcadero station this morning I was offered mock "pot brownies" as a promo for the show. I refused the brownie but said that I would watch anyway.
Embarcadero station is the spot to do promo work downtown. Companies buy out the entire ad space of the station and put up specially designed ads. When "War of the Worlds" came out every single ad spot had the hand, or some spooky phrase, there were enormous walk-over posters on the floor. It was amazing. Of course, the movies was pretty metza-metza, but the promo stuff was good.
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